When you read or hear 'logo' you automatically think of 'brand' and most likely a few well-known ones just flashed through your mind as you read this. That is the essence of a logo - the image which instantly links you to a specific product or company.

Designing these things seems deceptively simple. When done properly, it goes deep into the psychology of shape, colour, and so on. Sadly there are a preponderence of terrible logos out there - ones created in a hurry, on a budget, or the result of poor management (and not the former two). I am sure you can think of a few examples wherever you are in the world.

A logo needs to be striking, simple, and memorable. It must reproduce in black and white (think phone book or newspaper), on both dark and light backgrounds, and be able to scale from just a few pixels right up to billboards in size - while remaining recognisable.

So that is why good logo design costs so much. It actually reaches way beyond just the basic 'logo' image, but encompasses branding as a whole. If you find a good designer who is up to the task, don't be shy to pay them and be open to their input and ideas.

Design also has to do with efficiency. So one of the distros I follow updated their (disaster of a) website with a slightly lesser disaster. It is slick, but only once you allow not only their site cookie but several external ones. That is a silly mistake kids, don't do it. For fun I grabbed just the HTML for their home page, which was a whopping 196kb. Now add in all the CSS, javascript, images, and external libraries… those are still coming!

For a contrast, I completed a web project for someone recently. The entire website - backgrounds, photos, icons, HTML, CSS, fonts, scripts - everything came in at 560kb - which after updating the excessive background image came down to around 358kb. Drop that background, fonts and graphics and the site "mechanics" are under 80kb.
Update: this website expanded recently by several pages and more images, and the entire website still weighs in far under 1.0 megabytes.

So my code loads like greased lightning, while the 'pro' framework is still trying to request the third megabyte of some 'crucial' underlying part before it can even start to display in the browser.

When I first became a Christian, I spend many hours at the home and office of my pastor. On his wall he had a beautiful old litho print of the Gospel of John. I forget the exact image, but the type was set at varying densities to create an overall picture if you stepped back. For years I kept this in mind and tried many times to mimic it, without success.

I took another crack at this in 2018 and "figured it out." I made a couple of these A2-sized posters with the entire King James (public domain) text of the Gospel of John. Since then I have made similar A2 posters of Revelation and Matthew.